A few weeks ago I had the pleasure of working with Nicole Hastie, Director of Action Baby Carriers (UK).

Action Baby Carriers are ethically manufactured in the USA, they combine comfort and style, making it easy and fun to take your baby around with you wherever you go. As you'll see from the photos, they are available in a wide range of fun prints and solid colours and can be adjusted to fit any body shape.

Nicole's brief was straightforward. She was redesigning her website and needed some lifestyle shots of her Action Baby Carriers in action!

We chose Pittville Park, Cheltenham, for our backdrop for the shoot. It's picturesque setting was ideal for the soft, organic feel we wanted to create in the photos. The models were Mum's that Nicole had got to know through her 10 years experience working in the baby wearing world.

For more information about Action Baby Carriers and to see more pictures go to http://www.actionbabycarriers.co.uk/.